Music Video Features This Summer’s Femmest Craze
New York, NY – Cazwell’s “Loose Wrists,” the first single off his new music label Snow Cone, is old-school hip-hop with a beat that is purposely simple and bass driven. “I moved to Los Angeles a year ago and I wanted to make a song that people could drop their convertible tops down to and head bang along with,” explains the artist. Along with the track, Cazwell is releasing a highly anticipated music video that already stirred a social media frenzy online when Cazwell posted a photo from the set to Instagram. It featured the rapper and his male dancers in pastel colored lace shorts by designer Hoza Rodriguez of Hologram City. “I was surprised by the reaction because the outfits are way more conservative than the shirtless guys in Speedo’s and jockstraps I typically have in my videos,” he says. Cazwell’s “Loose Wrists” is available on iTunes now.
“I noticed a real femme pride movement brewing on social media a few years ago,” continues Cazwell, discussing the inspiration for the song. “I love that it is so visible right now. It’s about time we all embrace femme. Whether we are gay or straight, when men get in touch with their feminine sides, it gives a real sense of empowerment.”
He says it’s especially important now because “we have a President that wants to take us off of the census and a Vice President that believes shock therapy will cure gayness. At the end of last year, I vowed to be as gay as possible with my music and videos. We have to be more visible than ever and I hope I inspire that.”
That’s why Cazwell will be wearing the lace shorts featured in the “Loose Wrists” music video, directed by Big Dipper, out in public. “Hell yeah, I’m going to wear them all summer! You’ll probably find me at the corner deli at four in the morning wearing a pair with a matching speedo underneath. “
He won’t be the only one either. Since the shorts have appeared on PopSugar, Huffington Post, Teen Vogue, Maxim and Allure, many men — and not all gay — have reached out to the Hologram City designer to purchase a pair of their own. “Hoza has even been contacted by girls buying shorts for their boyfriends. I’m not surprised. I could see Pharrell sporting lace on The Voice.”
The irony is that the shorts were initially intended to be jogging suits. Cazwell says, “I wanted five pastel velour jogging suits for the video but we couldn’t get them to look the way we wanted. I was really stressed out about it so I took a nap and when I woke up, I called Hoza up and said, ‘Lace. Let’s just use lace and have the guys in white briefs.’”
It turns out lace is much easier to work with than velour. Hoza was able to whip up the outfits quickly.
Cazwell’s career started in downtown New York. He has been described as ‘what would have happened if Eminem had grown up on Madonna’s front lawn.’ He has over 10 million You Tube / VEVO views for such tentpole videos as ‘Ice Cream Truck,’ “I Seen Beyoncé Ay Burger King,’ ‘Get My Money Back,’ ‘No Selfie Control’ and “Rice & Beans’. He has amassed over 1 million digital streams and downloads and has earned hipster credibility with a steady flow of danceable hip hop tracks that impressively showcase his hypomanic take on pop culture.
Cazwell’s last full-length album, “Hard 2 B Fresh”, was released in 2015 on the Brooklyn indie label, Peace Bisquit. It featured seventeen tracks and 12 music videos including “Helen Keller,” “Dance Like You Got Good Credit,” “Downtown,” “The Biscuit” and “Don’t Get It Twisted.” The week of release, the album went top 5 on the iTunes album chart. Hard 2 B Fresh is recently available as a limited edition double disc CD/DVD containing the full album, “Hot Homo”, all the music videos and exclusive remixes.
Lacey Shorts are not Cazwell’s first foray in fashion. Last year he debuted his ‘Ice Cream Truck’ underwear with design collaborator Geoffrey Mac. The collection sold out entirely in it’s first month.
Cazwell’s “Loose Wrists” is available on iTunes now.